SEO Consultant vs. SEO Agency: Which is Best for Your Law Firm?

Austin Hunt Austin Hunt Founder & CEO

In this post, I’m going to help you decide whether you should hire an SEO Consultant or an SEO Agency for your law firm.

Every law firm needs a marketing team that fits their needs and helps them achieve their goals.

Whether you’re new to online marketing or looking for a fresh approach (a new website, different digital marketing strategy, or you’ve outgrown your current provider), you’ve likely heard of these two options: hire an SEO consultant or work with a reputable SEO agency.

Below, I provide a fair look at the pros and cons of working with an SEO agency versus an SEO consultant so that you can choose the best option for your law firm. Let’s dive in!

Who Am I to Provide You This Information?

I run a successful law firm SEO company, Legal Guardian. I have worked as a high-level SEO Account Manager in two industry-leading SEO agencies for law firms, Rankings.io and Juris Digital. I have also worked as a solo SEO consultant and have over a decade of experience in the SEO industry. Rest assured, I have a comprehensive understanding of the pros and cons of both options.

Austin Hunt - Legal Guardian
Austin Hunt

What is the difference between an SEO consultant and an SEO agency?

The main difference between an SEO agency and an SEO consultant is the number of people responsible for the success of your project. An SEO agency has a team with varying levels of experience and skill sets, while an SEO consultant is a single highly-skilled professional that you work with one-on-one.

Note: Both an agency and a consultant can achieve the results you’re looking for, but depending on your needs, one may be better suited for your law firm than the other.

What does an SEO consultant do?

An SEO Consultant, or Search Engine Optimization Consultant, is a highly skilled individual with many years of experience improving search engine results, aiming to increase high-targeted organic traffic to business and brand websites – leading to more leads, phone calls, and clients.

When deciding whether to work with an SEO consultant, consider their previous success. The consultant should provide examples of past projects and their success in improving website rankings.

Additionally, a consultant offers undivided attention to your project. One key benefit of working with a consultant over an agency is the detailed focus they can provide at each step of the project.

This doesn’t mean agencies don’t offer high-quality services, but consultants can provide a more personalized touch because they aren’t splitting their time among multiple clients. There are no communication barriers between you and the decision-makers.

What is an SEO agency?

An SEO Agency is a company that offers Search Engine Optimization services through a team of experts responsible for different SEO areas.

Typically, SEO agencies have teams specializing in different SEO areas. The common team structure includes:

On-Page SEO Team

The on-page team optimizes website content and code to make it more search engine friendly.

Off-Page SEO Team

The off-page team handles link building and other promotional activities.

Local SEO Team

The Local SEO team optimizes the website for local search results. Sometimes this is combined with the off-page team.

Technical SEO Team

The technical team ensures the website is free of technical errors that could harm its ranking.

Content Marketing Team

The content team creates high-quality content for the website and promotional materials.

What are the drawbacks of working with an agency?

While an SEO agency may have a larger team, they may not offer the same level of personalized attention. Additionally, with more clients, they might not devote as much time to your project as you’d like.

You’ll likely work with a project manager within the agency. This setup often means limited direct contact with those working on your project, which can delay answers to your questions. Moreover, agencies may struggle to pivot strategies quickly due to their bureaucratic structure.

Is there a price difference between an SEO consultant and an SEO agency?

The price difference varies based on the project size and the team’s experience.

In my years in the SEO industry, I’ve found minimal price difference between the two. Generally, an agency charges slightly more than a consultant due to overhead costs.

On average, expect to pay $5k-$10k for a small project and $10k-$20k for a larger project each month to work with top SEOs. For detailed pricing insights, read SEO Pricing Models: Pros And Cons For Agency Pricing by Chris Dreyer.

The more important question is about value, not price. Ensure you’re getting a good return on your investment when selecting an SEO provider.

Which is a better choice for your law firm, SEO Consultant or Agency?

The answer depends on your specific needs.

As a rule of thumb, work with the best in the industry, whether an SEO consultant or agency. Both have their pros and cons, so research thoroughly before deciding.

If you prefer a more personalized SEO approach, a consultant may be better. However, if you want a team of experts, an agency might be a better fit.

According to Moz, a leading SEO expert, you should ask these questions before hiring an SEO company. Regardless of your choice, ensure you hire the best people to help you achieve your goals.

I recommend setting up consultations with both an agency and a consultant to evaluate which feels like the best option for your law firm.

I Invite You to Reach Out

Figuring this out can be confusing and time-consuming. The SEO industry is still in its infancy, so it’s understandable if you have more questions than answers.

I want to help you figure this out. If you have any questions or need clarification, please reach out to me. I’ll be happy to chat and help you in any way I can. (The first 30-minutes are on me.)

I guarantee you’ll find value in our conversation. If I cannot help you, I have many contacts in the SEO industry who can.

Austin Hunt, CEO & Founder of Legal Guardian

Austin Hunt

Austin Hunt is the lead consultant & founder of Legal Guardian, a law firm lead generation company. Over the last decade he has helped thousands of businesses grow their revenue through digital marketing, guest lectured at four-year universities to educate young professionals, and always drinks a cup of coffee on his morning walks.

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