As a personal injury attorney in one of the most competitive legal markets in the country, Michael T. Gibson, who runs Michael T. Gibson, P.A. — Auto Justice Attorney, a car accident law firm based in Orlando, FL, had worked with a number of SEO companies over the years — and like many, had been let down more than once. He wasn’t looking for promises. He was looking for performance.
When we started working together, Michael made it clear: results mattered. And in a space as saturated as Orlando personal injury, anything less than top-tier execution wouldn’t cut it.
Together, we built a strategy that focused not just on rankings, but on the cases behind the clicks. Over time, Michael’s site began rising for high-value search terms — and so did the case volume. The correlation was clear: as rankings improved, so did the quality and consistency of the leads. Michael’s momentum accelerated even further when we brought in my friend Josh Brown to manage his local Google profile, and added Google Ads into the mix. The digital strategy became comprehensive — and highly effective.
Michael doesn’t just care about numbers — he cares about staying ahead. What made the relationship work is that he recognized how important it is to adapt. We brought him the latest in search strategy and technical SEO, and he met it with sharp insight and trust.
“I have worked with a number of firms across the country. For me, there is no one better than Austin and his team. Our rankings for major search terms improved dramatically, and with it, our cases.”
Today, Michael’s practice is stronger than ever. Most of his leads now come through digital marketing — primarily through Google search and Google Ads. What’s especially rewarding is what that success has allowed him to do: spend more time with his son. Michael plays in a local hockey league and gets to be right there on the ice with his son, who’s following in his footsteps. It’s one of those full-circle stories that makes this work so worth it. — and built on a foundation that won’t erode with the next algorithm update. He’s not just visible. He’s competitive, sustainable, and growing — case by case, client by client.
